The Case For Her: Moms for clean Air Force
Amsterdam Fashion Institute | Client: New Blood D&AD | 2022 | concept creating, graphic design, creative strategy
The Case For Her & Project Drawdown will shock pregnant women with the unknown and scary facts and make them aware of the effect air pollution has on their maternal health. By changing their way of thinking the pregnant women will address policy makers to fight for change and save our next generations.
We will confront them while they are seeking information about their pregnancy on Google. Banners will be shown while entering their question, giving them information and triggering them to click for more. When clicking on the banner, they can find more information and several petitions on The Case for Her’s website. This way these future moms can start showing the world and policymakers around the globe that maternal health is a subject of matter connected to climate change.
Women are more likely to take action when its about the health of their child
Together with: Dani van Bilsen and Aïcha Idrissi
