Garment Magazine
Amsterdam Fashion Institute | 18th issue | Image Lead |
Art direction shoots, concept creating, styling
For the 18th issue of Garment magazine, I filled the role Image lead. This issue was entirely about the party dress and "whispering change". For my role, I managed and supervised a team of 11 people during this semester. Together with this team we were responsible for all the imagery in the magazine. Together we created 5 different shoots and some individual images for articles online and offline, each with its own message that suited the chapter of the magazine in which it was placed.
As lead, I was in final responsibility for each shoot in the magazine and made sure that all concepts and elaborations fitted coherently with the visual style of the magazine. Furthermore, I pitched the ideas of the concepts and the ideas of our image team in weekly meetings with the art directors and editor in chiefs. For each shoot I created a team, each with their own role, which was responsible for the development of the shoot.





